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SB Consulting | Management - Sponsorship - Marketing sportivo
Management, Sponsorship, Sport Marketing
SB Consulting Ltd is an international management and sport marketing agency. It's based in London and deals with the management of riders, athletes, teams and show business personalities. Events management. Consultancy for the realization of communication projects and sponsorship activation, B2B and B2C.

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About Us
SB Consulting LTD.
SB Consulting Ltd counts on a pool of professionals specialized in the Sport and Talent Management and Sports Marketing. We have many years of experience in the sports business, and we are specialists in assisting individuals in developing their careers and companies in the development of commercial opportunities, B2B and B2C, using MotoGP and World Superbike as a platform.  

Scopri Lo Staff
Simone Battistella
Alessia Buffon
CEO Executive Assistant
Cristiano Friggeri
Sponsorship & Marketing
Nicoletta Salvador
Communication & Social Media
Our first goal is the success of our clients. Thanks to the experience gained over time and the network of contacts consolidated over many years of activity, we have a deep understanding of the potentials and specific values of sport. This experience and expertise enable us to use the best channels within the industry and offer our customers the best opportunities while developing innovative B2B, B2C and Incentive projects, tailored to the specific needs of companies.

SB Consulting LTD.

  • Talent, riders, athletes: contracts negotiations, technical and commercial sponsors and testimonials/ambassadors
  • Image management
  • Social media management
  • Press office
Sport Marketing

  • Marketing projects
  • Definition of benefits
  • Communications & PR
  • Digital marketing
  • Licensing & Merchandising
  • Media relations
  • Marketing analysis
  • ROI

  • Sponsorship strategy
  • Acquisition of images’s rights
  • Enhancement of the corporate brand
  • Sponsorship activation
  • B2B programs & Business networking
  • B2C e Incentive programs
  • Hospitality & Experience programs
  • Events management
  • Business development
Scopri Clients
Andrea Dovizioso
MotoGP Legend
MX Passionate

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23/Mar/1986 Forlimpopoli, Italy

Andrea started his MotoGP career at 16 years riding a Honda 125cc. In 2004 he won the 125cc World Title, with 5 wins and 6 podiums. A year later, he climbs into category and finishes in 3rd position, thus winning the ‘Rookie of the Year‘ prize, and conquers the second position in the championship in the following two years on the Honda 250cc of the Team Scot. In 2008 he moved to MotoGP first with the Team Scot and then with the HRC official team. After the first years where he obtained 2 victories and countless podiums, in 2017 riding the Desmosedici with he is riding with since 2013 at the Ducati Corse team, the rider from Forlì, conquered 6 victories thus obtaining the second position in the championship. In 2018, with 4 wins, 5 podiums, and in 2019, with 2 wins and 7 podiums, Andrea confirms the second position in the MotoGP championship.
In 2020 Dovi remains in the same team, achieving a victory in Austria and a third place in Spain. He ends the season in fourth place with 135 points.

In 2021, after a few months off, Dovi returns to the world circus riding a Yamaha. In fact, starting from the San Marino and Rimini Riviera Grand Prix, Andrea concluded the season racing for the Petronas Sepang Racing Team.

Dovi’s adventure with Yamaha also continues in 2022 as the first rider of the WithU Yamaha RNF MotoGP Team, on board of an official Yamaha.

Andrea ends his incredible career surrounded by the entire MotoGP paddock, friends and fans during the San Marino GP, after announcing his retirement as a professional athlete.

It’s time to begin a new chapter made of two wheels but now on the offroad track.

Alvaro Bautista
2022 SBK World Champion
Aruba.it Racing Ducati Team

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21/Nov/1984 Talavera de la Reina, Spain

Alvaro started competing in the MotoGP™ paddock in 2002 and was crowned 125cc World Champion in 2006. From there, he moved up into the 250cc class for three seasons (8 wins), before making the step into the premier class in 2010, and with over 150 starts he is one of the most experienced men to have graced the MotoGP™. Bautista then made his debut in 2019 in the WSBK Championship, finishing his first year  with an impressive series of victories, 16 in total, 4 second and 4 third places for a total of 24 podiums with the Aruba Team. Alvaro has signed with HRC factory team for 2020 and be part of a new project that have the goal to develop the new CBR1000RR-R.

In 2021, still wearing the colors of the official HRC team, Alvaro brings Honda back to the podium on two occasions.

2022 represents the perfect year for Bautista. Back astride the official Ducati of the Aruba.it Racing team, after an incredible year during which the Spanish rider dominated the championship, Alvaro was crowned with the title of 2022 SBK World Champion.

In 2023 the goal is naturally to defend the number 1 on his Ducati!

Lorenzo Baldassarri
GMT94 Yamaha Racing Team

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06/Nov/1996 San Severino Marche

2011 Red Bull Rookies Champion Lorenzo Baldassarri made his Moto3 World Championship debut in 2013, before switching to a larger Moto2 bike in 2014. It was a difficult year but 2015 saw Baldassarri take a career first podium in Australia and end the championship in ninth, while in 2016 he took his first win at home in Misano.

2018 saw the Italian move to the Pons HP40 setup, where he claimed 5 podium finishes – including victory in Jerez. Balda’s 2019 began with 3 wins in the first four races saw him take an early command, eventually finishing seventh overall.

2020 season has been a weird crazy season for everyone, Lorenzo started very well in Qatar with the podium then some difficulties arrived, but he didn’t give up and managed to rebuild the feeling finishing the season with rather positive results.
In 2021 Balda raced with the Forward Racing team colors on an MV AGUSTA. A season marked by an injury that did not allow him to express his full potential.

2022 marks the beginning of a new WorldSSP adventure for Lorenzo, together with the team that has won the title in two of the last three seasons. A high-level combination that has not been denied even in this situation, graduating as vice-world champion. In fact, Balda managed to adapt quickly to the new category, fighting for the world title right up to the last race and conquering 16 podiums and 4 victories.

Thanks to the great talent shown during the debut season in the WSSP, Lorenzo has rightfully earned the passage to the top category and in 2023 he will be part of the WSBK grid astride the official Yamaha of the GMT94 team.

Yari Montella
Barni Racing Team

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Yari Montella’s debut took place in 2013 in the Italian Sport Production Championship (Coppa Italia 250). He ends the season in sixth place in the standings with two pole positions, a second place and two third places.

In 2014 he races in the CIV, in the SP 250 category, where he wins the championship scoring 5 Poles and 4 victories out of 5 races. Thanks to this success, he was awarded the Golden Helmet award.

Yari’s career continues in the CIV Moto3, where he made his debut in 2015, ending the season in eleventh place.
In 2016 he made his debut in the CEV Moto3, racing on the Honda NSF250R of the SIC 58 Squadra Corse team of Paolo Simoncelli. Yari ends the season in 18th place in the standings with 23 points conquered.

In 2018 he participated in the Moto3 World Championship as wild card in the San Marino Grand Prix for the SIC58 Squadra Corse team, while in Australia he always races for the same team, replacing the injured Niccolò Antonelli.

In 2019 he races in the CEV Moto2, valid as a European championship, achieving 2 victories and 3 podiums.

In 2020 he became the new Moto2 European Champion, thanks to 6 victories in a row and 2 second places out of 11 races.

In 2021 he moves on to compete in the Moto2 World Championship. An injury, however, forces him to skip many races and, upon his return, the consensual termination of the contract with the team is announced.
Yari then moves on to compete in the Supersport World Championship, as a replacement driver.

In 2022 Yari raced with the colors of Team Puccetti, aboard a Kawasaki, always in the top WSSP series. A good season that ended with Yari’s first exciting victory in a World Championship.

2023 will see our talented young rider wearing red. In fact, Yari will race with the Ducati Panigale V2 for the Barni Racing Team, in the WSSP, with the aim of obtaining some great results.

Samuele Cavalieri
NuovaM2 Racing Team

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Samuele Cavalieri, after a few years of apprenticeship in the youth championships, in 2017 made his debut in the Italian Championship CIV, immediately highlighting his class.
“Cava” ends his first seasons in this hard-fought championship always in the top ten, imposing, year after year, a tangible growth, sealed by beautiful victories which, in 2020, lead him to be crowned Vice Italian SBK Champion.

Samuele’s brilliant results at the CIV also guarantee him his debut in the WSBK World Championship and, in 2019 on the Misano Adriatico circuit, he concludes his first two world championship races in thirteenth place, underlining his great talent.
Samuele, after his debut in the WSBK Championship, continued to earn several appearances on the starting grid as a replacement for illustrious riders such as Melandri (2020) and Rabat (2021).

Last season should have been the launch one for Samuele, as a starter rider in the SBK World Championship.
Unfortunately, however, things do not always go as planned and, after only three races, Cavalieri is forced to postpone this important project.

The racing world, however, knows that “Samu” is a strong one and the proposals are not long in coming: in addition to replacing Rabat, in fact, “Cava” also competes in the last three races of the National Trophy 600, taking home two victories and one second place.

The start of the 2022 Championship sees Samuele involved in a new and exciting adventure, the return of Kawasaki Italia to the CIV Superbike. However, a bad injury compromised his season, reducing his commitment on the track to just the two final races in the championship.

However, the difficult year did not hide Samuele’s great talent, which marks 2023 as the real turning point. Cava will take to the track as an official CIV rider on the NuovaM2 Racing Aprilia.

Yonny Hernandez

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07/25/1988 Medellin, Colombia

Yonny starts racing with cross bikes at the age of 15, in 2003 he becomes national champion in motocross cat 85 and in 2005 he wins the cat 125 title. In 2008 he moved to Spain to enter the world of speed and in 2009 he came fourth in the category CEV Supersport proving to have the right skill to land in 2010 in the Moto2 World Championship and become the first Colombian to race in the World Championship. The following year he continued his apprenticeship before moving on to the MotoGP class where he raced for five seasons. After a year in Moto2 again, Yonny lands in the Endurance World Championship becaming rider of the Honda Endurance racing team. The Colombian rider secured a podium at Le Mans 24H (2nd) and the 3rd place in the World Championship. In 2021 Yonny raced on the World MotoE Cup with Pramac Racing.

Alessandro Barbero

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Alessandro began his career in BMX Freestyle in 2000. In 2004 he won the Italian title of BMX Dirt Jump. Two years later the BMX MASTER in Cologna won the first international contest. In 2008 he was the first European in history to qualify for the DEW Tour Final in Cleveland OH. In 2010 he won the FISE in Montpellier, also in the same year he moved to the USA to Woodward PA. In 2013 he participated in the Italians Got Talent television broadcast, conquering the fifth place and an 8 million share in the final episode of Canale 5. In 2014 he finished fifth at the first FISE World Tour in Malaysia and the following year he created the Kobra Bmx Camp with the mission to bring young riders in BMX. In 2018 and 2019 he is Italian Bmx Freestyle Champion and also in 2019 he takes part in a Tour with the Cirque du Soleil in Saudi Arabia. He is currently Captain of the Italian Bmx Freestyle National Team and the president of the KOBRA BMX Show Team for entertainment.

Vera Spadini
Sky Sport

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Vera becomes a professional journalists in 2006, after her first experiences on television in 2001 on Rock TV and in 2002 her first experiences in the editorial team of sports.com and then MPWeb. In 2004 she became the face of Milan Channel, as channel presenter. In 2008 she moved to Sky Sport, as correspondent for Milan, and then the Italian National Football Team, the 2014 World Cup in Brazil and the 2016 European Championship in France. As a TV presenter, she is the face of the news (Sky Sport 24) and broadcasts (pre and post game from the field, Mondogol – international football column). She also collaborates with Cielo: ‘Cielo che gol’, conducted by Simona Ventura, and ‘Stop & Gol‘. EXTRA FACTOR host. Since 2017 she has been the face of MotoGP for Sky, host of all the world championship broadcasts, with the itinerant Sky studio in Europe. She is an ambassador for the Rezophonic charity music project. In 2014 she published an ucronic novel about Kurt Cobain, leader of Nirvana, entitled Rewind.

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